About

http://www.tedodonnell.comIf wilderness is a place where plants grow with unchecked luxuriance, then Sydney-based floral-design studio WILDER is all about bringing this essence to the city and the home. In all its projects, WILDER presents a new perspective on a traditional practice, boldly mashing together styles but always with a steady dose of sophistication.

Jordana Simpson, the fashion designer turned florist behind WILDER, approaches flowers with her knowledge of garment construction and years of styling experience, imbuing her arrangements with unique detail and atypical shape. She calls her style free forming and expressive, and while she relies on her instincts, her knowledge of floristry is grounded in study, and each bloom, selected fresh weekly, is treated with care, respect and attention. No job is too big or too small for WILDER, no event out of reach.

To WILDER, flowers aren’t just what make up the arrangement; they are also a point of conversation, a way to bring people together. They tap into the emotions – and the beauty of running a one-woman show around the city’s streets is that Jordana gets to share in these moments with her customers.

From the hub of the WILDER studio, servicing the Eastern Suburbs of Sydney and beyond, WILDER makes inspiring and exuberant bouquets for gifts, weddings and events, restaurants and the office, and for any other wild request you can throw its way. WILDER is proud to say you may have seen its creations at retail destinations and establishments including North Bondi Fish, Chiswick Restaurant and Infinity Sourdough Bakery.